How CEOs Unlock Hidden Profit & Financial Control
If you’re a CEO, founder, or business owner who wants better financial control without becoming an accountant, this session is for you.
Most leaders don’t actually have a numbers problem. They have a visibility problem. Their financials exist… but they don’t clearly show:
- where profit is hiding
- what’s limiting growth
- how cash really flows
- which decisions increase valuation
- or how close they are to scaling cleanly
That’s why so many founders rely on intuition, bank balance, or “gut feel” instead of clarity.
In this 60-minute live session, Cruz Gamboa, former GE Capital executive and founder of the CEO Financial Intelligence OS™, will show you how high-performing CEOs use financial intelligence as a strategic tool, not a reporting exercise.
This is not accounting training. This is about thinking, deciding, and leading like a CEO in 2026.
WHAT YOU’LL LEARN:
✔ How CEOs Read Financials Differently Than Operators: Why most founders miss $50K–$150K in hidden profit and how a CEO lens reveals it.
✔ The Financial Signals That Actually Matter: Which numbers drive clarity, confidence, and scale (and which ones you can safely ignore).
✔ How to Improve Financial Control Without Becoming a “Numbers Person”: Simple frameworks that turn confusion into insight without spreadsheets or jargon.
✔ Where Hidden Profit & Cash Flow Leaks Usually Live: Common blind spots that quietly erode margins, time, and valuation.
✔ The CEO Dashboard That Changes Decision-Making: How to build a simple, visual view of your business that supports growth in 2026.
✔ How Financial Clarity Increases Enterprise Value: Why buyers, investors, and lenders reward businesses with strong financial visibility.
✔ The Identity Shift Required to Scale Past $3M–$10M: Moving from operator-driven decisions to CEO-level leadership.
WHO THIS IS FOR
This webinar is designed for CEOs, founders, and owners at $500K–$10M+ revenue
ABOUT OUR FEATURED SPEAKER:
Cruz Gamboa is an NYU MBA, former GE Corporate Executive, and a seasoned Scaling Up business coach with a passion for helping ambitious CEOs and mid-market companies increase profits, boost valuation, and drive meaningful impact. With deep expertise in corporate finance, strategy, and executive leadership, Cruz has served in pivotal roles—most notably as Regional CFO for GE Gas Power LATAM—where he led high-growth initiatives that broke records and set new benchmarks.
Today, Cruz combines the power of the Scaling Up framework with exponential thinking and decades of CFO experience to help businesses scale with clarity and confidence. He is the author of Drive From Within, a guide for leaders seeking purposeful, sustainable success without the chaos.
At the core of Cruz’s approach is the Scaling Up methodology by Verne Harnish—enabling teams to streamline operations, align around strategy, improve cash flow, and eliminate roadblocks to growth. For visionary founders ready to think beyond incremental progress, Cruz also brings in the bold principles of Exponential Organizations (ExO) by Salim Ismail—empowering businesses to harness technology, automation, and disruptive models to 10x their value and reach.
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