Turn Your Expertise Into Authority, Trust & New Business Opportunities.
A professionally hosted educational webinar gives you a reason to reach out, share what you know, and let prospects experience your expertise before you ever ask them to become a client.
Attract qualified prospects to engage.
An educational event helps you build familiarity, demonstrate expertise, and identify people who want to learn more.
Reach prospects, clients, referral partners, and connections.
Lead with useful insights instead of a sales pitch.
Use registration, attendance, and engagement as signals.
Continue with people who experienced your expertise.
Give prospects access to your frameworks, strategies, expertise & experience.
Educational webinars help prospects understand how you think and get familiar with you, your services and/or products before a sales conversation begins.
Authority
Share a point of view and demonstrate your expertise in front of the people you want to serve.
Credibility
Answer relevant questions in a professionally hosted setting and become a more trusted resource.
Trust
Provide useful ideas before asking for business, giving prospects a low-pressure way to learn from you.
Familiarity
Invitations, reminders, recordings, articles, and clips keep your ideas visible and top of mind.
One educational event can support an entire business development campaign.
Create a sequence of helpful interactions that make future conversations easier.
Target
Choose the right prospects and referral partners.
Invite
Share the event through your own channels and network.
Register
Capture contact and relevant interest information.
Educate
Deliver a useful, moderator-led Q&A.
Repurpose
Create an article, summary, and video clips.
Follow Up
Share relevant assets and invite the next conversation.
A better reason to reach out.
Traditional prospecting often starts with a request for someone's time. A webinar lets you offer something relevant and educational first.
Invitations, registration, attendance and response to the replay help your team understand who may be interested and what to share next.
From outreach to a relevant conversation
You bring the expertise. We help bring it out.
We plan, package, host and repurpose the event. We also create a promotion plan and assets your team can use to invite your audience.
Topic + Event Strategy
Choose the topic, audience, positioning and discussion questions.
Promotion Plan
Messaging and branded assets your team can use in invitations and social posts.
Registration Page
Collect registrant contact information and relevant details.
LinkedIn Event
A professional event page you can promote to prospects and partners.
Professional Hosting
Live interview moderation, event preparation and production support.
Reminder + Follow-Up Copy
Suggested event communications for registrants and attendees.
Registrants + Attendee Lists
See who registered and attended, and prioritize your follow-up.
Streaming Recording
A shareable event replay for future business development.
Repurposed Content
LinkedIn article, executive summary PDF and 10–20 highlight videos.
Keep using the conversation after the event ends.
The recording becomes a library of useful material for LinkedIn, email nurturing, prospect follow-up and referrals.
Use the webinar as the reason to start a conversation.
We create a plan you can use to invite current connections, new prospects and referral partners. Digital outreach execution is not included in this package.
Reconnect
Invite past prospects, clients and current connections who might benefit.
Create Interest
Give your ideal buyers a topic worth discussing rather than an immediate sales request.
Expand Reach
Make it easy for trusted partners to share your expertise with their networks.
Experience matters when you want a natural conversation.
David Bush helps guests discuss their expertise in a professional Q&A format. BDR.ai assists with the structure, interview preparation, technology and moderation so speakers can concentrate on the substance of the conversation.
Our goal is an educational event that is valuable for attendees and easy to share afterward.
Hosted Webinar + Content Repurposing
One professionally hosted event and a collection of assets you can continue using to build credibility and create conversations.
Professional Hosted Webinar
$2,495- Topic + Event Strategy: Relevant topic, discussion flow and interview questions
- Professional Hosting: Moderator, preparation and event production
- Registration Page: Branded page for signups
- LinkedIn Event: Promotional event page
- Promotion Plan: Suggested social, email and direct-message copy for your team
- Attendee Information: Registrant and attendee lists
- Streaming Webinar Recording: Shareable replay
- LinkedIn Article: Professionally written post-event thought leadership article
- Executive Summary PDF: Repurposed briefing and lead magnet
- 10–20 Highlight Videos: Short-form content from the recording
Digital outreach services are not part of this offer. You can use the promotion plan and assets with your own outreach channels and team.
Explore the complete five-part example.
See the event page, recording and content created from a single hosted conversation.
LinkedIn Event
See the event page and how the conversation is presented to prospective attendees.
View LinkedIn Event →Webinar Recording
Watch the interview format, professional hosting and discussion.
Watch Sample Webinar →LinkedIn Article
Read the thought leadership article created from the webinar discussion.
Read Sample Article →Executive Summary PDF
Review the professional briefing and lead magnet created from the event.
View Executive Summary →Video Highlight Clips
See the short-form highlights used for social posts and prospect follow-up.
View Highlight Videos →What business owners usually want to know.
Do I need to be an experienced presenter?
No. The moderator-led Q&A format allows you to discuss work you already know well. We help with preparation and questions.
Is the webinar intended to be a sales pitch?
The strongest events are educational. The goal is to offer useful insight and establish familiarity before a sales conversation.
Who should I invite?
Prospective customers, referral partners, existing LinkedIn connections, current clients and past prospects who may find the topic relevant.
What happens after the event?
You'll receive registration and attendance information, the recording, a LinkedIn article, an executive summary PDF and highlight video clips to support follow-up.
Does BDR.ai send invitations and manage outreach?
The $2,495 package includes a promotion plan and message templates for your team. It does not include a digital outreach service.
Give prospects a reason to know you before asking them to buy.
Turn your expertise into an educational webinar and useful content that supports future conversations with prospects, clients and referral partners.
Plan My Hosted Webinar →