Designing a 2026 Marketing Plan That Works
In this high-impact session, David Bush and Jenelle Friday walk entrepreneurs step-by-step through the real reasons marketing fails and the systems top performers use to create consistency, clarity, and predictable growth.
From defining your ideal client and crafting values-aligned priorities to using AI to streamline content creation, outreach, and lead nurturing, you’ll discover how to build a 2026 marketing plan that is simple, sustainable, and scalable.
This webinar blends mindset, strategy, and practical tools—so you walk away not just inspired, but equipped with a blueprint you can implement immediately.
View all the bonus downloads mentioned during this video here!
⭐ SUMMARY OF BEST TAKEAWAYS
1. Clarity Drives Confidence—and Confidence Drives Action
Entrepreneurs often struggle not because of capability, but because of clutter: too many ideas, too many options, and too little clarity.
The webinar emphasizes defining:
Your personal values
Your annual plan
Your non-negotiables
When decisions align with those anchors, marketing becomes easier and more consistent.
2. Your Ideal Client Profile (ICP) Determines Every Marketing Decision
A vague market equals vague results. Top-performing entrepreneurs create precise ICPs with:
Psychographics
Pain points and desired outcomes
Preferred communication channels
Decision-making motivations
This allows you to tailor messaging and channels with precision.
3. A Great Marketing Plan is a Living System, Not a One-Time Event
David and Jenelle highlight that strong marketing requires:
Daily/weekly activity rhythms
Consistency over intensity
Systems that reinforce healthy habits
Time-blocked execution
Without structure, even the best strategies fall apart.
4. AI Dramatically Simplifies Content Creation & Outreach
AI isn’t a replacement for authenticity—it’s an accelerator that removes friction and saves hours each week.
AI can help you:
Build content calendars
Draft posts, visuals, and scripts
Create outreach messages
Personalize follow-ups
Organize and prioritize conversations
AI supports the entrepreneur to stay in action instead of getting stuck.
5. The Core Four Marketing Quadrants Create Balanced Growth
To grow sustainably, your marketing plan must include:
Warm 1:1 outreach
Free 1:many content
Cold 1:1 outbound
Paid 1:many campaigns
Most businesses fail because they over-index on one or two and ignore the others.
6. Your Offers Must Be Irresistible (C.U.R.S.O.R.S. Framework)
A winning offer requires:
Contrast
Urgency
Reciprocity
Scarcity
Outcome clarity
Risk reversal
Social proof
Offers built this way convert consistently.
7. AI + Systems = Scalable, Predictable Business Development
BDR.ai tools such as LinkedIn sequences, email nurturing, digital dialing, AI content engines, and hosted webinars give entrepreneurs leverage to do more with less.
The goal? More conversations, more opportunities, more revenue—with less overwhelm.
⭐ ACTION STEPS FOR PARTICIPANTS
1. Define Your 2026 Personal & Professional Plan
Identify your top 3 values
Set your annual goals
Establish your non-negotiables
Review every decision through these filters
2. Build or Refine Your Ideal Client Profile
Document:
Who they are
What they fear
What they desire
Where they spend time online
What they respond to
Use this to guide messaging, targeting, and offer creation.
3. Conduct a SWOT Analysis on Yourself & Your Business
Evaluate:
Strengths
Weaknesses
Opportunities
Threats
Market from your strengths and eliminate or delegate from your weaknesses.
4. Choose Your Top 3 Marketing Strategies for Q1
Select from:
Warm outreach
Content marketing
Cold outbound
Paid campaigns
Build a simple 12-week marketing calendar that repeats weekly rhythms.
5. Implement AI to Automate What Slows You Down
Use AI to:
Create your content calendar
Generate posts and videos
Build outreach sequences
Nurture leads
Categorize and prioritize conversations
This frees you to focus on human connection and closing opportunities.
6. Build One Irresistible Offer Using the C.U.R.S.O.R.S. Framework
Ensure your offer includes:
Contrast
Urgency
Reciprocity
Scarcity
Outcome clarity
Risk reversal
Social proof
7. Implement a Follow-Up System (ROPE: Reply, Organize, Prioritize, Engage)
Block 20–30 minutes daily to:
Respond to replies
Label and organize leads
Prioritize next actions
Engage intentionally
Consistency here compounds massively.
8. Leverage BDR.ai to Accelerate Implementation
Choose the tool(s) that match your style:
Prospect Finder
Digital Outreach Sequences
AI-Powered Content Engine
Digital Dialer
Hosted Webinars & Follow-Up Systems