Top 🔟 Ways to Add Value on LinkedIn

Here are the top 10 ways you can add value to a LinkedIn connection

1. 🤝 Make a Strategic Introduction

Connect them with someone who could become a:

  • Client

  • Referral partner

  • Mentor

  • Collaborator

“Hey [Name], I thought you two should meet—your expertise and goals seem aligned.”

2. 📢 Engage With & Share Their Content

Like, comment, repost, or share their posts with your audience to help boost their visibility and influence.

“Just saw your recent post—powerful message. I reshared it with a few thoughts.”

3. 🎁 Offer a Free Resource or Tool

Send them a useful:

  • Ebook

  • Checklist

  • Webinar invite

  • Template

  • AI prompt pack

“Thought you’d find this helpful—it’s a lead generation playbook I give to clients.”

4. 📊 Give Insightful Feedback

Offer helpful input on their website, content, or business strategy (if appropriate). Be constructive and generous.

“I saw your new landing page—looks great. One quick tip that could increase conversions…”

5. 🧠 Share a Relevant Insight, Trend, or Article

Send them a curated industry update or trend with a short takeaway they can use.

“Came across this article on sales automation—I thought of you.”

6. 📞 Offer a Quick Brainstorm or Strategy Call

Invite them for a no-strings-attached call to exchange ideas, give advice, or help them solve a challenge.

“If you’re ever up for a 15-30 min Zoom session on [topic], I’d love to connect and brainstorm ideas, strategies, etc. with you!”

7. 📍 Promote Their Event, Book, or Business

If they’re launching something, offer to share it with your audience or feature it in your newsletter or posts.

“Saw your event coming up—want me to give it a boost to my network?”

8. ✍️ Leave a Recommendation or Endorse Their Skills

Help enhance their credibility by writing a thoughtful LinkedIn recommendation or endorsing their top skills.

“Just wrote you a recommendation and endorsed a few of your top skills—happy to do more if it helps.. Let me know which ones you’d like me to endorse!””

9. 👥 Invite Them to a High-Value Community or Event

Bring them into a private group, mastermind, or invite-only workshop.

“We’ve got a small group of growth-minded founders meeting monthly—want me to send an invite?”

10. 🧭 Ask How You Can Support Them

A simple but powerful question. Most people never ask it directly.

“Is there anything I can help you with right now—personally or professionally?”

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Sales Secrets for the AI Age (feat. Jeffrey Gitomer & Thomas Ross)