💼 The Purpose of Featured Posts on LinkedIn
Your Featured Section on LinkedIn isn’t just decoration. It’s your digital storefront.
It should quickly communicate three things:
What you do — the problem you solve and the value you deliver.
Who you help — your target audience or ideal client.
Why it matters — the transformation, results, or credibility behind your work.
Think of these featured posts as your pinned proof of expertise, personality, and results that help you increase trust, credibility and authority with your connections.
🔥 Top 7 Featured Post Ideas to Demonstrate What You Do & for Whom
1️⃣ “What I Do & Who I Help” Overview Post
📌 Purpose: Quickly educate your audience on your mission and expertise.
Example Title:
🚀 “Helping [Your Target Audience] [Achieve Desired Result] Through [Your Solution or Service].”
What to Feature:
A short video or carousel explaining what you do and who you serve.
A link to your website, services page, or a free consultation booking link.
Keep it personal. Tell people why you’re passionate about helping them.
2️⃣ Client Success Story or Case Study
📌 Purpose: Show proof and results.
Example Title:
💡 “How We Helped a [Type of Client] Increase [Result] by [X%] in 90 Days.”
What to Feature:
A short story or mini-case study showing the before → after journey.
Emphasize the specific challenge, your approach, and measurable results.
Add testimonials, quotes, or screenshots (with permission).
3️⃣ Educational Carousel or Resource Post
📌 Purpose: Demonstrate your expertise and provide value immediately.
Example Title:
📘 “5 Proven Strategies to [Solve Problem / Achieve Goal].”
What to Feature:
A carousel, PDF, or post with tactical tips your audience can apply today.
A link to download a free checklist, guide, or tool related to your service.
Keep it skimmable, visual, and actionable.
4️⃣ Thought Leadership or “Big Idea” Post
📌 Purpose: Show your perspective and leadership voice.
Example Title:
💬 “The Biggest Mistake [Insert Your Audience Category Here] Makes When Trying to [Insert Something Important to Them].”
What to Feature:
A post or article where you share your insights, lessons learned, or bold opinions.
A short video clip of you sharing a story or philosophy about success, leadership, or growth.
Keep it authentic and conversational (not promotional).
5️⃣ “Behind-the-Scenes” or “Day in the Life” Post
📌 Purpose: Humanize your brand and show the real person behind the business.
Example Title:
🎥 “A Day in the Life of a [Your Role]: Helping [Audience] Succeed in [Area].”
What to Feature:
Photos or a short video of you working with clients, speaking, brainstorming, or training.
Add a caption explaining why you love what you do and the impact it creates.
People connect to people — not just products or logos.
6️⃣ Event, Podcast, or Webinar Feature
📌 Purpose: Showcase your credibility and community involvement.
Example Title:
🎙 “Join Me Live: [Topic] — [What Attendees Will Learn].”
What to Feature:
A link to an upcoming or past webinar/podcast replay.
Key takeaways, questions answered, or highlights from your appearance.
Use a clear call to action: “Watch Replay” or “Register Here.”
7️⃣ Free Resource or Lead Magnet
📌 Purpose: Provide immediate value while building trust (and potential leads).
Example Title:
🧩 “Download the [Guide/Checklist/Template] That’s Helped 100+ [Audience] [Achieve Result].”
What to Feature:
A link to download your free resource.
Explain how it helps your target audience solve a specific problem.
Use visual mockups of the resource to increase clicks.
💡 Bonus Ideas
🧭 Link to your website or services page (especially if it’s focused on solving a core problem).
🎥 Upload a 60-second “About Me” video explaining your story and mission.
💬 Showcase a carousel of testimonials or reviews to build instant trust.
📅 Add a calendar link to book a free consultation, discovery call, or strategy session.
🗝️ Pro Tip
👉 Treat your Featured Section like a curated landing page.
When someone visits your profile, they should instantly understand:
Who you help
What you do
How you help
Why they should trust you
What to do next