LinkedIn’s New Algorithm Shift & How to Pivot in 2026
I just read Ivana Todorović’s blog post from November 6, 2025 on AuthoredUp on this topic and I wanted to make sure you all know about these important changes. See a quick summary of the changes below and refer back to Ivana’s blog post for more details (11 min. read).
While you don’t have to be a content creator to be successful on BDR.ai, knowing what drives engagement when you post is very helpful to build trust, credibility, authority and influence with prospects!
🔍 So What Changed on LinkedIn?
1. LinkedIn now prioritizes meaning and topic alignment
The platform is leaning heavily into AI to understand the actual subject, clarity, and intent behind your posts. It “reads” content like a human, not a machine looking for hashtags or keywords.
This means:
The content topics you choose matter more than ever.
LinkedIn wants to categorize you based on a clear area of expertise.
Posts that drift all over the place confuse the system and get less reach.
2. Your profile is now a major ranking signal
Your headline, About section, experience, and featured content are used to determine:
What you’re an expert in
Who should see your content
Which posts relate to your authority
If your content matches your profile, LinkedIn pushes it further. If not, distribution drops.
3. Quality signals now dominate
LinkedIn is prioritizing:
Saves (bookmarking a post)
Long, meaningful comments
Comment threads
Dwell time (how long someone pauses to read your post)
Delayed engagement (24–72 hours after posting)
Likes and impressions are still nice—but they matter far less.
4. Consistency beats daily volume
Posting every day does NOT guarantee reach.
Posting high-quality content on consistent topics is what builds momentum.
Creators who stay in their lane for 60–90 days see the biggest growth.
💡 Best Takeaways for You to Increase Engagement
1. Pick 2–3 core content topics and stick to them
Your content should reinforce one clear identity, such as:
AI-powered outbound
BDR leadership
Pipeline growth strategies
Prospecting frameworks
If LinkedIn can’t easily label your expertise, it won’t know who to show your content to.
2. Share highly specific, insight-driven content
General (“inspirational”) posts no longer perform. Winners now share posts that add specific value like:
“3 outbound sequences that generated 40% more reply rates last quarter”
“Why 70% of BDRs aren’t booking meetings and how to fix it”
“The exact AI workflow we use to cut prospect research time by 80%”
Specificity drives saves and shares are the new gold-standard metrics.
3. Write with “save-worthy” depth
Ask yourself: Would someone save this post to reference later?
Examples:
Checklists
Framework breakdowns
Step-by-step processes
Templates
Contrarian insights backed by experience
Saves are now one of the strongest signals for reach.
4. Stimulate conversations, not reactions
Ask questions that get people talking to each other, not just to you.
Example:
“Business owners: what’s the ONE metric you would keep if every other metric disappeared?”
Conversation threads now outrank likes.
5. Your profile must be optimized first
If your content says “Business Coach” but your profile still looks like a resume from 2018, LinkedIn won’t treat you as a subject-matter expert. Fix this before posting.
🛠 30-Day Action Plan
📍 Week 1: Optimize Your Profile
Update your headline to clearly state your expertise.
Rewrite your About section with keyword-aligned, niche-focused messaging.
Set up Featured posts that reflect your core topics.
Clean up your Skills so they reflect what you want to be known for.
📍 Week 2: Define a Clear Topic Strategy
Choose your 2–3 pillars. Examples for AI Business Development Thought Leaders:
Prospecting with AI
Building scalable outreach systems
AI Thought Leadership & pipeline strategy
Create a 90-day plan with 1–2 high-value posts per week.
📍 Week 3: Publish Save-Worthy Content
Examples of post types:
“10-step outbound audit checklist”
“Our highest-performing LinkedIn DM sequence (breakdown)”
“How we built a 90-day nurture campaign that booked 17 meetings last month”
Focus on tactical, useful insights.
📍 Week 4: Engage Deeply & Study Your Metrics
Track:
Saves per post
Profile views from posts
Followers gained
Comment threads
Audience feedback
Double-down on the topics that get the most saves and profile activity.
🚀 Why This Matters to You?
Business owners, founders, coaches, EOS Implementers, and B2B sellers depend on LinkedIn for:
Visibility
Leads
Credibility
Relationship-building
New conversations
The new algorithm rewards the exact type of content BDR.ai encourages:
specific, strategic, value-dense insights that help people grow their business.
By aligning your:
Profile
Content
Positioning
Expertise
Posting rhythm
…you’ll see higher-quality followers, better engagement, and more pipeline activity.
This isn’t just about beating an algorithm. It’s about earning trust and becoming the go-to expert in your niche.