Build Trust, Credibility & Your Business with ONE Strategy!
Want more warm conversations and a predictable flow of inbound opportunities without becoming a 24/7 content machine?
In this episode of Business Builders Playbook, David Bush (BDR.ai) interviews Jason Croft, founder of Media Leads, a 33-year media veteran who helps coaches, consultants and business owners launch video podcasts that convert from episode one.
You’ll learn how to build “Market Gravity” that attracts ideal clients, structure an interview show that sells (without sounding salesy), and turn every conversation into weeks of trust-building content. Perfect for coaches, consultants, agency owners, and fractional leaders who want authority → opportunities → revenue.
What you’ll learn
Clarify your category-of-one differentiator
Structure a show so prospects instantly “get” how you help
Who to invite: ICPs and referral partners (not just big names)
30-day no-frills plan to build authority with $0–low spend
Follow-up plays that turn interviews into clients and referrals
Repurposing: 1 episode → 4+ posts/reels that earn attention
Guest: Jason Croft — Media Leads | Host, producer, and authority-engine builder, TheJasonCroft.com
Host: David Bush — Co-Owner, BDR.ai | Business Builders Playbook
Summary – Best Takeaways
Authority beats audience. You don’t need a big following to start; the conversation with the right person is the asset.
Start with the who. Know your ICP and the partners who already serve them; build the show for those people.
Differentiate clearly. Craft a category-of-one angle (name, promise, proprietary method) that’s both distinct and plain-English.
Design the show to sell (subtly). Bake in: who you help, problems you solve, proof, and why you’re different—without turning it into a pitch.
Pick the right guests. Prioritize ideal clients and strategic partners over “famous names” unless those names move your market.
Topic > biography. Frame episodes around a core problem your ICP cares about; weave background context briefly.
Do the reps, then repurpose. From each interview, create at least 4 assets: 2 reels + 2 image/text posts that tag the guest and drive back to the episode.
Follow-up is where deals happen. After the show and when it goes live, follow up with a specific idea, quick win, or intro request.
LinkedIn authority markers matter. Consistent posting, Featured section highlights, recognizable guest screenshots, and a branded newsletter raise conversion odds.
DIY vs. done-for-you time math. DIY = plan/brand (≈30 days), interviews (e.g., 4 hrs/mo), editing + distribution (most time). Outsourcing compresses this.