How to Promote LinkedIn Events & Source Prospects into BDR.ai

Step-by-Step Tutorial by David Bush, Co-Owner of BDR.ai

This tutorial walks you through:

1. How to promote a LinkedIn event to 1st-degree connections

2. How to expand reach to 2nd & 3rd-degree connections

3. How to manage LinkedIn limits and SSI score

4. How to structure event campaigns inside BDR.ai

5. How to source engaged prospects into follow-up campaigns

Understand Your LinkedIn Account Limits First

Before launching any event promotion campaign, you must review:

✔ LinkedIn Account Limits

Login to BDR.ai and go to: Settings → Account Limits

Pay attention to:

• Profile views per day

• Messages per day

• Calendar invites per day

✔ Check Your SSI Score

Your Social Selling Index (SSI) impacts outreach capacity.

• 50+ SSI = Good standing and more volume is acceptable

• Under 40 = Keep volume low and stay in the green

• Warm up your account before scaling volume

⚠ If limits aren’t properly adjusted, your campaign reach will be restricted.

Always align:

• Message volume

• Invite volume

• Active campaign count so you’re not running too many campaigns at once

• SSI score

When in doubt → Contact BDR.ai support to match settings with output.

Create Your 1st-Degree Connection Event Campaign

This campaign promotes the event to existing connections.

Create the Campaign

1. Click Create Campaign

2. Select Simple Campaign

3. Name your campaign (Example: “March Webinar – 1st Degree”)

Add Campaign Steps

Step 1: Send LinkedIn Event Invite

• Copy your LinkedIn event link (Click “Invite” → Copy Link)

• Paste into BDR.ai event invite step

• Schedule invite to send 2 hours after prospects are sourced

Step 2: Send Direct Message (2 Hours Later)

Message Example Structure:

• Personal greeting

• Mention upcoming webinar

• Ask simple Yes/No question

• Provide registration link

Important:
LinkedIn Events alone DO NOT collect email addresses unless:

• You create event under a business page
  OR

• You link to third-party registration (Zoom, Google Forms, etc.)

Always include external registration link.

Step 3: Follow-Up Message (3–4 Days Later)

Example:

“Did you get registered for the webinar?
Are you available to join us live?
Any questions?”

Keep it simple.

Step 4: Social Deposit (2 Hours Later)

Build relationship equity by:

• Viewing their profile

• Liking last 3 posts

• Endorsing top 5 skills

This warms engagement without more messaging pressure.

Step 5: Post-Event Follow-Up (14 Days or Custom Timing)

Example:

“Were you able to join us live? Would you like a link to the recording?”

You can shorten the delay depending on your event timeline.

Source Prospects into the Campaign

You have 3 ways to source:

Option 1: Add LinkedIn Search URL

• Filter 1st-degree connections

• Paste search link into BDR.ai

Option 2: Move Prospects from Existing Campaigns

• Select individuals

• Click “Change Campaign”

• Move into Event Campaign

• Check “Resume paused prospects” if needed

Option 3: Upload CSV

⚠ Important Setting

If you want people who previously replied to still receive messages:

✔ Check the setting that allows messaging engaged prospects
Otherwise → They will remain paused

Manual control is available if you prefer review.

Create a 2nd & 3rd-Degree Expansion Campaign

This is your growth strategy.

Campaign Structure:

Step 1: Send Connection Request

Target your ideal audience.

Step 2: After Connection Accepted → Send Message

Example:

“Thanks for connecting.
I’m hosting a webinar on [Topic] on [Date].
Is this a topic that would interest you?”

Include registration link.

Step 3: Send Event Invite After Message

Why?

Direct messages convert better than passive event invites.

So:

1. Message first

2. Then send event invite

Step 4: Follow-Up Sequence

Same follow-up structure as 1st-degree campaign.

STEP 5: Promote Over a 3–4 Week Window

If you can invite:

• 50–70 people per day
  And you want to invite hundreds…

You need 3–4 weeks minimum before your event.

Also consider:

• Other active campaigns

• Daily LinkedIn limits

• Engagement volume

Volume must align with capacity.

After the Event – Capture “Interested” Prospects

This is where most people drop the ball.

When someone clicks “Interested” on LinkedIn:

1. Go to your event

2. Click on the “Interested” count

3. Copy the URL

This link contains everyone who accepted the invite.

Important:
These people have shown interest — but may not have registered.

Create a Post-Event Follow-Up Campaign

1. Create NEW campaign

2. Paste the “Interested” list URL into sourcing

3. Move anyone already in campaigns into this one

4. Resume paused prospects if appropriate

Now your follow-up sequence can include:

• Replay link

• Thank you message

• Question about key takeaway

• Offer to connect

• Offer strategy call

This converts attention into pipeline.

Campaign Results Example (From Transcript)

• 73 replies

• 9 leads

• 1 customer

• 303 non-responders

Event campaigns create:

• Engagement

• Conversations

• Leads

• Clients

The Big Strategy Takeaway

You should always run TWO campaigns when promoting an event:

1️⃣ First-Degree Campaign (Relationship Nurture)
2️⃣ 2nd/3rd-Degree Campaign (Audience Expansion)

Then:

3️⃣ Post-Event Follow-Up Campaign

This turns a single LinkedIn event into:

→ Registrations
→ Conversations
→ Leads
→ Customers