Nobody talks about a “sales activity to meeting ratio”, but shouldn’t they be???
What do you spend per activity? How many meetings do you get? Simple math.
For one company, 544:1 might be incredible – F500, C Level. For another company 544:1 might be terrible (company selling $1,000 deals to SMB couldn’t live on $500+ meetings.
Net, net, what is your sales activity to meeting ratio? What are others in your industry?
How can you make it better?
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